Amanda Amos is Professor of Health Promotion in the Division of Community Health Sciences at the University of Edinburgh. She has been teaching and researching health promotion for over 20 years. Her research has focussed on a range of smoking issues from the individual to community and societal levels. She is a member of the Board of ASH Scotland and represents INWAT on the Board of the European Network for Smoking Prevention and the Advisory Board of the EC HELP Smoking Prevention Campaign. She is a senior editor of Tobacco Control and currently Chair of the researchers’ group of the Scottish Tobacco Control Alliance.